How to increase reach in your campaigns if you are not getting to your goals?

There are 2 ways of increasing the number of impressions:

1) Increasing the number of bid offers (compatible impressions)

In some cases, the targeting that you set on your campaign might decrease a lot the number of available impressions you have for your campaign, because a very important part of all the bid requests we receive are not compatible with your campaign configuration. To check if the amount of available impressions you get is enough to reach your objective, you can generate a report in the dashboard in daystats, within the analytics section. If you see that the number of bid offers is lower than what you would like to see, you should generate a report on the monitor tool, and check in which steps of the funnel you are losing important quantities of impressions. Examples of steps that might have an important negative impact in the available volume you will see for your campaign:

• exchanges not active

• incompatible operating system/no supported identifiers

• incoming deal is not accepted by the campaign/campaign only runs on deals, but bid offer does not support deals

• creative size/type incompatible

• no location/location not compatible

• publishers filtering (blacklist/whitelist of publishers)

• campaign targeting (mobile operators, languages, user agents patterns, etc - common options avaialble in the targeting section of any campaign)

• retargeting: blocked by list

Please note that the algorithm is thought to find the best impressions for each campaign, depending on the goal you define on the configuration. We recommend you don’t select any targeting option unless you have no other alternative, as doing that is excluding impressions that can potentially help you to reach your goal.

So in case you want to receive more bid offers, these are some examples of what you can do:

• select more ad exchanges (select all, if possible)

• upload more ad sizes and/or creative types

• avoid small whitelists of publishers, or very large blacklists

• if you are doing any geo targeting, increase the radius or select a lower level of precision.

2) Increasing prices

Sometimes you receive a lot of bid offers, but still you are not reaching the volume you are looking for. In this case you should check your bid % and won %, which you can get from the dashboard or daystats tool. The first indicator tells you for what % of the times you are actually bidding from all of the available impressions that the campaign gets. It can happen that in some cases the price that the algorithm calculates is lower than the price floor of the publisher: in these cases we don’t bid. Regarding the won %, this indicator tells you how are you being affected by the competition in the market. A low won % means that your competitors are offering higher CPMs than you are, and they are taking the impressions out from you. When you have a bid % or won % lower than 80%, you know that if you increase prices you have the opportunity to buy more traffic. On the other hand, if it is higher, increasing prices won’t have an important impact on your campaign results.

Also, note that both of these actions are compatible with each other: if you take action to increase the number of bid offers, you can still take action to increase prices, if it makes sense.