FAQs and Suggestions for CPC campaigns
For campaigns meant to perform under a CPC goal, some steps should be followed:
Nourish our algorithms
For our algorithm to optimize CPC campaigns it needs to gather as much data as possible of the environment where it is meant to perform.
It needs to gather data on the availability and quality of the traffic arriving according to the setup of the campaign, that’s why you should start setting the campaign with a not-very-low CPM and let the campaign run until it gets enough volume of information to start optimizing by the CPC you established.
After the campaign has generated the needed amount of clicks to analyze and learn from it our algorithm will start the optimization process using the CPC established
Analyze results daily
As the results of any campaign can vary from one day to the other, the configuration of the campaign should also be flexible to its present situation. In this matter, we strongly recommend analyzing the results of the campaign every day and playing with its configuration (in this case, with the established CPC) depending on its results and goals.
You should use the templates within the reports section to schedule daily reports with information regarding the performance of the campaign.
Use strategies to test different configurations.
If you want to try different configurations you should test it first using a strategy and after studying its results export that configuration to the main campaign.