Extra cost for long videos
Running heavy videos involves additional serving costs that involve an extra CPM when using them in a campaign.
This CPM will vary depending on the video length and on where the campaign that uses it runs:
Under 30 sec | 30 to 60 sec | 60 to 90 sec | Over 90 sec | |
---|---|---|---|---|
Europe & North America | No extra cost | $ 0,08 | $ 0,12 | $ 0,16 |
Asia Pacific | No extra cost | $ 0,08 | $ 0,12 | $ 0,16 |
Rest of the world | No extra cost | $ 0,20 | $ 0,30 | $ 0,40 |
This extra cost will be added to your currency and reported as “Other Cost”.
You can always choose not to use long videos and reduce the length of your creative (videos of less than 30 seconds do not involve an extra cost).