Best Practices
Talk to the team at Adjust to avoid prioritizing Mobile attributions in your CTV campaigns.
Here are 3 ways in which Adjust can help you:
Assist Dashboard: Adjust’s team can create a custom CTV assist analysis for you to determine the impact CTV ads have on your overall campaign strategy and help you allocate your ad spend more effectively.
Flexible attribution logic: ask your Adjust technical account manager to prioritize CTV touchpoints within the attribution waterfall to help you better understand the potential and impact of your CTV efforts.
Enable multi-touch analysis: this setting provides key insights about how CTV ads are contributing to your overall campaign strategy.
Cross-screen attribution
If you have set up your mobile apps (iOS and Android) as two separate tiles within Adjust, for CTV to mobile tracking to work, you need to create two CTV impression trackers (one for iOS and the other for Android).
This is to ensure that app installs on both platforms can be accurately attributed to the ad engagement on CTV.
Choose the best conversion window
Combining this longer VTA window with assisted conversions will allow you to get a clearer picture of how your CTV campaigns are influencing user behavior.
Map multiple events
Track between 2 and 5 events (note that installs will always be the event number one)
Send non-atributed conversions
Share non-attributed conversions with mediasmart at least a week before the campaign launch, we’ll leverage this data to maximize campaign performance.
Track assisted conversions
Conversions happen after a user is engaged across multiple touchpoints within the user journey, and by a variety of channels and campaigns. An assisted conversion refers to any interaction, excluding the attributed interaction, that takes place before the actual conversion. The more assisted conversions a specific channel or campaign generates, the more important the assist role of the channel.