mediasmart Process
Creatives will only be audited or start being scanned once they are linked to an active campaign. Once this is done, the creative will become Pending approval. This creative won't be available for use in any campaign until it has been reviewed and approved.
From then on, your creatives will be "pending approval" until our system fully audits it.
The auditing process will last at least 24 hours.
Usually, it lasts 24 to 48h
Creatives will be scanned several times per hour depending on the configuration of your organization.
Scanning results:
If your creative has been approved:
your campaign will start running automatically.If your creative has been rejected:
you can understand the reason using different sources:You will receive an email informing you.
You can also check the cause of rejection in your notification area. Stating "Creative Approval" as the type of notification, and the reason for rejection under the name of the campaign.
You can go to your creatives area, filter by rejected, and click on the creative you wish to look at. Here, you will be able to quickly see the observation tags which gives you an idea of the issue.
If you want to know more, click on the History button of the campaign.
Reasons for rejection
The following list shows the different reasons why a creative may have not been approved:
Ad size does not match the ad slot: the creative does not match the size of the ad slot returned by your ad server. For example, your ad server returned a 728x90 ad slot, but the actual creative only fills a 300x250.
Non-Approved Content: Adult image or video, weapons, tobacco, etc. *the ad contains or leads to a landing page that contains sensitive content, as per the Content Policy
Auto-redirect or automated ad clicking: The ad automatically redirects the user to a landing page without a click or reports a click when one was not made.
Dysfunctional media: Blank creative or broken assets.* The ad is not properly displayed.
Dysfunctional landing page: The landing page the ad leads to is not properly displayed or does not fulfill its function.
Broken URL: The click-through URL does not work properly. Common issues include malformed click-through URLs, invalid click redirect URLs, problems with macro replacement in URLs, or non-working/non-existent landing pages.
Deceptive ads: The ad contains misleading claims or information, it is unclear, confusing, doesn't lead users to relevant content, or doesn't accurately reflect the business, product, or service that is promoted on the landing page.
Destination URL does not match the declared advertiser domain: there is a mismatch between the advertiser domain declared in the campaign and the landing page. This can be due to rotating tags or rotating URLs.
Malicious domain identified: A domain has been identified in the ad call that has been flagged as a malicious domain (rotating) or linked to malware.
Too long image animation: The ad animates longer than the maximum host-initiated duration of 30 seconds.
Uploading creative assets required, instead of tag: The tag should be replaced by an image and impression pixel and/or click commands to get approval. This usually happens when prior violations for the campaign have been identified.
Wrong/Missing creative attribute: The creative requires a content attribute, for example, if the ad serves an autoplay video or an expandable rich media banner, this should be properly marked as a content attribute.
Autoplay Sound: The creative plays sound without the user interaction.