Creative attributes
Creative attributes define characteristics or features of an ad creative that can influence where and how it is displayed and its effectiveness in engaging the target audience.
These attributes cover various elements related to the ad's content, format, design, and technical specifications. Understanding and optimizing these attributes can significantly impact the performance of programmatic ad campaigns.
List of Creative Attributes
Check the full list of attributes that are accepted on our platform:
Banner image: if the tag contains a banner image.
Autoplay Audio: if the campaign contains any creative audio that starts to play without user interaction.
User-Initiated audio: if the campaign contains any creative with audio (no autoplay) or a click-to-call button (even if the button is in the landing after click).
Has Audio On/Off Button
Expandable (auto): if the ad expands without user interaction.
Expandable (user initiated / click): if the ad expands when a user clicks (user interaction).
Expandable (user initiated / rollover): if the ad expands when a user rolls over the screen (user interaction).
Pop-up (over, under, exit): If the ad contains a pop-up.
Provocative or suggestive
Shaky, flashing, extreme animations, smileys
Surveys: if the campaign advertises a subscription service.
Text only
User interactive - Embedded game: It should be selected when using playable ads.
Window dialog/alert
Ad can be skipped: if the ad can be skipped.
Adobe Flash
Responsive; Sizeless; Fluid (i.e., creatives that dynamically resize to the environment).
Attributes for Video
Autoplay Video: if the campaign contains any creative video that starts to play without user interaction
User-Initiated Video: if the campaign contains any creative with video (no autoplay) or a click-to-call button (even if the button is in the landing after click).