⚙️ Content
You have different category options both to enforce or block:
The IAB content categories. These are defined within OpenRTB and self-declared by the Publisher.
mediasmart's AI-powered content categorization solution leverages bid offer data and accurately determines the content category, ensuring precise and reliable ad placement. The categories are more in line with the current needs of advertisers. Do you need to target OTT placements? Gaming placements? We got you covered.
Select the vendor
Select the vendor you want to use to target content categories:
IAB
mediasmart
Select the category
Select the category you want to target, by clicking beside its name on the drop-down menu under 'Category'
Blocklist categories
You can decide whether you want to enforce particular categories (leave it at the selection, as shown earlier), or blocklist them. Use the switch at the end of the targeting section to make the selection into a blocklist.