Attribution window on impressions
The Attribution window for impressions is a predefined period during which an ad impression is credited for a conversion. This window can vary in length and ranges from a few days to several weeks. Its purpose is to determine how long after a user sees an ad the action is considered to have been influenced by that specific ad.
Type the attribution window for impressions you have determined for your campaign in the corresponding space.
Considerations:
Post-view conversions can be disabled completely by setting the slider to the left or leaving 0 days.
The maximum attribution window for post-view impressions is 10 days, which only applies when the attribution is based on unique user identifiers.
In case there is no device ID, please be aware that we will be using the IP to match. The IP is one of the variables most commonly used to decide on a match, but when a user is on 3G or 4G, its IP address can change every 30 minutes, and the same IP address can be used by many users at the same time.