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Configure campaigns

Location

From the targeting section of your campaign or strategy, you can target the following Location information:

  1. Country or Countries

  2. Regions

  3. Cities

  4. Existing Geolists

  5. New geolist

  6. Single Zip codes

  7. Bulk upload of Zip codes

Territories

Use any of the 3 highlighted fields to target:

  1. Country – If you’re targeting multiple countries, we recommend creating separate strategies or campaigns for each.

  2. Regions – Select from the drop-down menu, which populates automatically after you choose a country.

  3. Cities – By default, only cities with over 5,000 inhabitants are pre-loaded. If the city you want isn’t listed, create a Geolist instead.

Keep reading to learn more.

Geolists

Geolists are used to target lat:long coordinates.

Once in the Targeting Area, from the Location section, you can either:

  1. Select an existing geolist on the drop-down menu

  2. Create a new geolist by clicking on 'New Geolist'

New Geolist

If you click on the 'New Geolist' button, a menu will appear requesting

  1. Name

  2. Precision

  3. Country

  4. Region (Optional)

  5. City (Optional)

  6. Upload a list of coordinates

  7. Radius

To generate the new geolist, click on 'Create' after completing the information.

Learn more about location precision.

Target ZIP codes

Targeting by ZIP codes lets advertisers reach audiences with high precision—delivering hyper-local, personalized messages that align with neighborhood-level interests, behaviors, and purchasing patterns.

You can target ZIP codes by:

  1. typing them directly into the “ZIP code” field or

  2. by using the “Bulk upload” option to import a .txt or .csv file.

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