Privacy regulations effect on visit measurement
Yes, you can still measure visits to POIs in real time with our Drive-to-store solution. The amount of users that can be observed to track attributed visits will be reduced to those who have provided the opt-in. Therefore, the total amount of "Attributed Visits" measured in a campaign is expected to decrease.
That being said, Attributed Visits should not be the KPI that measures success in a Drive-to-store campaign, Incremental KPIs should be used instead. Uplift, Incremental Visits % and Incremental Visits, the main incremental KPIs may need more impressions to be statistically relevant, but they will continue to properly measure the impact of your campaign.