We remain vigilant in identifying new forms of fraud and proactively take steps to address them, ensuring a safe and secure environment for our advertisers.

In particular:

We have a proprietary always on Smart ITV filter to block Invalid traffic (IVT) on any campaign targeting CTV; and extensive Audit process for Supply sources.
To counter the thread of advertising on Inappropriate content, we have:
- AI CTVSafe, to avoid any unsafe content
- AI-based CTV content targeting to segment AI-vetted video content categories, instead of those self-declared by the publishers themselves.
- Contextual CTV targeting
We support Authorized sellers (ads.txt & app.ads.txt) and work on Supply path optimization (SOP) to avoid app spoofing.
We monitor IP addresses and use Authorized sellers (ads.txt & app.ads.txt) to counter SSAI manipulation.
To ensure our campaigns remain transparent, and our advertisers know where and how ads are delivered, we give our advertisers:
- real-time viewability tracking and targeting
- Transparent Publisher management
- Reports that are granular, and even session level data.
- partner with 3rd party providers like Google Tag Manager, or Innovid for external verification

And other additional Brand safety solutions.

More info