Key recommendations on Branch
How to enable mediasmart
To enable the mediasmart-Branch integration:
Visit the Ads page on the Branch dashboard.
Select Partner Management from the sidebar.
Search for your Universal Ads Partner
Postback
Once you've enabled the integration, there is an option in the postback configuration where you can enter your mediasmart's campaign's Event ID.
Please enable the integration to measure correctly ALL events (attributed to mediasmart and other partners) if you choose to send us both.
You should add additional postbacks, for custom events that are specific to your app - like Account Created or Purchase - and that mediasmart's algorithms can use to optimize the media buying process, maximizing in-app engagement post-campaign. You can activate this option in Branch in Advanced.
Configure your additional postbacks to match your mediasmart settings. In general, you can simply fill out the box titled GOAL ID and Branch macros will automatically fill the postback as mediasmart needs it. No need for you to manually change the postback. The goal ID can be filled out either with the numbers (2, 3, 4 or 5 for Conversions 2, 3, 4, or 5 respectively) or with the Names you have configured for your conversions in mediasmart. Check for more information about Sending all events with Branch