Overview
In traditional TV, measurement was limited to broad estimates. Advertisers had little control over who saw their ads, with targeting based mainly on time slots or program-estimated demographics.
In contrast, CTV leverages advanced audience data, enabling precise tracking at a granular level. Audience usage in CTV allows advertisers to target households and reach individuals with personalized messaging.
This shift improves targeting, measurement accuracy, and campaign effectiveness, making audience usage a critical element in the CTV landscape.
Use cases
You could use your data or third-party data from trusted providers. Let's explore some use cases
1st party data
Build audiences from your CTV campaigns to use later or as a real-time blocklist.
Target or block CTV audiences from past campaigns or your app users
Target your Mobile app or CTV app users on CTV.
Target store visitor audiences across screens.
3rd party data:
Use our Data Partners to target certainDemographics
Income levels
Interests and Intentions
Tech-level in the household