Key recommendations for AppsFlyer
Send Multiple events measurement
That way we can make sure we do not only optimize the cost per install, but your actual ROI.
Sending all data instead of only attributed data
Of course, our reports will differentiate between events attributed to us and those that are not (AppsFlyer tells us in each postback). Getting all this information is very useful for several reasons:
If you are looking to acquire new users with mediasmart, we´ll make sure we do not impact those who have already downloaded your application.
Our algorithms can use the information from users that already have your application to find other similar users (look-alikes), considerably improving the performance of your campaign, especially during the learning period.
You will be able to get additional KPIs, such as Assisted Conversions
You will be able to measure INCREMENTAL METRICS
Make sure your links are secure
Make sure that your tracking links always include HTTPS instead of HTTP, as the latter may no longer be supported on iOS 9.
Activate Send Revenue option
Navigate to your integrated partner’s page, and then to the mediasmart configuration page, check all the Send Revenue options from the events you wish you share. That way AppsFlyer will send us the revenue in the postbacks, and we will store them in analytics (no need to configure anything else / change postbacks in any way).