Best Practices
Advertiser ID
Adjust allows you to only add one AdvertiserID, so to be able to track events on several mediasmart campaigns, you will have to enter the same advertiser.
Send non-attributed conversions
Send all events (attributed and non-attributed) to mediasmart. It will help reduce the learning phase and improve optimization.
Configure the postback
When configuring a postback (the call that needs to be made to our server whenever a conversion takes place):
Measure Multiple Events/Conversions: Our campaigns will perform a lot better if you set up postback for as many as 5 events. That way we can make sure we do not only optimize the cost per install, but your actual ROI.
Sending all data instead of only attributed data: Our campaigns will perform a lot better if you send us postback for all events, not only events that are attributed to us. Please, mark the corresponding check in every event. Of course, our reports will differentiate between events attributed to us and those that are not.
Why is getting all this information very useful?
If you are looking to acquire new users with mediasmart, we'll make sure we do not impact those that have already downloaded your application.
Our algorithms can use the information from users who already have your application to find other similar users (look-alikes), considerably improving the performance of your campaign, especially during the learning period.
You will be able to get additional KPIs, such as assisted conversions.
You will be able to measure Incremental metrics.