Differences between mediasmart's and Adsquare's tracking
Here's a table summary:
Adsquare | mediasmart | |
|---|---|---|
Measurement method | SDK-based, with some bidstream data | Bidstream-based |
Geographical availability | Certain countries | Global |
Incremental metrics | No | Yes |
Pricing | 0,50$ CPM | 0,45$CPM |
Targeting Adsquare Audiences while measuring DtS | Not possible | Possible |
Attribution window | 15 days | Choose 15 to 30 days |