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Configure a DOOH campaign

DocsDOOH

DOOH Synchronization


It will ask you the following:

  • Name the synced campaign

  • Choose the Opportunity window, from the following options:

    • Up to 1h

    • Up to 6h

    • Up to 12h

    • Up to 24h

    • Up to 48h

  • A Radius around the DOOH screens

    • 100m

    • 300,

    • 500m

    • 750m

    • 1000m

  • A lifetime budget

  • Set the CPM value for the Synced campaign

This will automatically generate a Synced campaign on Mobile, for your DOOH campaign. Naming for all synced campaigns' starts with Sync -.

Switch on Synchronization

To start the process, you will need to click on the 'Sync the campaign with ads within the same household' switch.

A menu will appear and you'll need to enter the following information:

  • Name

  • Opportunity window

  • Budget

  • CPM

Name the Synced campaign

It is compulsory to give a name to the new Synced campaign. By default, it will start with Sync - .

Select the Opportunity Window

You will be able to select an Opportunity Window. That is to say, the time you want elapsed between the CTV ad and the ads on the other connected devices within the same Household.

  1. Open the drop-down and

  2. Select your preferred choice by clicking on it.

You can always modify your choice by opening the drop-down menu and selecting another option.

Add a Budget & Target KPI

You will be requested to add:

  1. A budget for the Synced campaign

  2. Select a Target KPI (CPM or CPC)

  3. Add a value for the KPI in your currency.

Jump to Synced campaign

Once you click on 'Save changes' at the top right side of the screen, a new synced campaign will be created.

A new button --> Sync campaign will appear on the Synchronization section, to allow you to jump between the CTV campaign and the Synced campaign.

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