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Configure a CTV campaign

⚙️ CTV Synchronization

This section enables Household Sync, syncing your CTV ads with mobile and desktop devices within the same household.

Use the Synchronization (1) switch to activate or deactivate it. When enabled, you’ll be prompted to:

  1. Name the synced campaign,

  2. Select an opportunity window from Up to 1h to Up to 48h .

  3. Set a lifetime budget, and

  4. Define a Pricing type (5A) and its value (5B).

  5. (Optional) Add a 'Max CPM' when the pricing type is different from CPM.

This will automatically create a separate mobile-synced campaign targeting the same households where your CTV ads are served. All synced campaigns are named starting with Sync –.

Switch on the Synchronization

To start the process, you will need to click on the 'Sync the campaign with ads within the same household' switch.

A menu will appear, and you'll need to enter the following information:

  • Name

  • Opportunity window

  • Budget

  • Pricing type and ts

Name the Synced campaign

It is compulsory to give a name to the new Synced campaign. By default, it will start with Sync - .

Select the Opportunity Window

You will be able to select an Opportunity Window. That is to say, the time elapsed between the CTV ad and the ads on the other connected devices within the same Household.

  1. Open the drop-down, and

  2. Select your preferred choice by clicking on it.

Add a Budget

During the first setup of the synchronization, you will be requested to add a budget for the synced campaign.

Add the Pricing type (KPI)

  1. Select a Pricing type. To choose from a drop-down menu:

    • CPM

    • CPC

    • CPV (video completion)

    • Ad views

    • Conversions 1 to 5.

  2. Add a value for the KPI in your currency.

  3. (Optional) When the Pricing type is different from CPM, you will be able to set up a Max CPM for your synced campaign.

Jump to Synced campaign

Once you click on 'Save changes', a new synced campaign will be created.

A new button --> Sync campaign will appear on the Synchronization section, to allow you to jump between the source campaign and the synced campaign.