⚙️ CTV Synchronization
CTV Synchronization is part of the Advanced settings of any of your CTV Campaign Properties. This section will enable you to perform Household Sync: syncing your CTV ads with ads on other connected devices, like Mobile or Desktop, within the same household.
Switch on the Synchronization
To start the process, you will need to click on the 'Sync the campaign with ads within the same household' switch.
A menu will appear and you'll need to enter the following information:
Name
Opportunity window
Budget
CPM
Name the Synced campaign
It is compulsory to give a name to the new Synced campaign. By default, it will start with Sync - .
Select the Opportunity Window
You will be able to select an Opportunity Window. That is to say, the time you want elapsed between the CTV ad and the ads on the other connected devices within the same Household.
Open the drop-down and
Select your preferred choice by clicking on it.
Add a Budget & Target KPI
You will be requested to add:
A budget for the Synced campaign
Select a Target KPI (CPM or CPC)
Add a value for the KPI in your currency.
Jump to Synced campaign
Once you click on 'Save changes' at the top right side of the screen, a new synced campaign will be created.
A new button --> Sync campaign will appear on the Synchronization section, to allow you to jump between the CTV campaign and the Synced campaign.